Built at the
intersection
of discipline, presence, and performance.

25+ years opening doors, building markets, and leading growth in complex, relationship-driven environments. Now bringing that same discipline — and a lifetime of lived experience — to hospitality, events, and destination services in Dallas.

The right leader for hospitality, events & destination growth.

01

Dallas Market Presence

I bring deep relationships across venues, hospitality brands, corporate clients, and destination partners. I know this market and how to create momentum.

02

Disciplined New Business Development

25+ years opening doors, qualifying real opportunity, protecting value, and converting relationships into revenue. Pipeline discipline is not a skill — it is a habit.

03

Team Leadership & Accountability

I build and lead teams that execute. Clear expectations, consistent activity, and accountability to results.

The most interesting lives are rarely linear.

I grew up in a home where purpose was never abstract. My path has moved across industries, across creative and corporate spaces, across reinvention and responsibility. Not because I lacked direction. Because I was building range. Each chapter taught the same thing: how to communicate, how to lead, how to show up, and how to move people.

Origin

A Foundation of Discipline and Culture

Raised in St. Petersburg, Florida, I was shaped by a family that understood purpose was never abstract. My mother, Hildegarde Shirley — a dedicated labor and civil rights advocate — instilled in me the belief that leadership is measured by conviction, not position. From an early age, I learned that dignity matters, people matter, and life is ultimately about contribution.

Music

L.C. and the Steel Drum Factory

As a member of the first all-American steel drum band, I was raised inside a tradition of excellence and cultural pride. Under the guidance of master pan builder Loris "Manny" Caines, I learned the discipline required to honor a craft and the power of culture to move people in ways words alone cannot.

Service

United States Army

As an Armor Officer, First Lieutenant, I came to understand leadership under pressure in a deeper way. The Army sharpened my sense of accountability and taught me that composure, preparation, and character matter most when circumstances are least forgiving. Those lessons have remained with me in every chapter that followed.

Performance

Images Modeling Troupe

A founding member at Florida State University and early director and choreographer at Florida A&M University. More than four decades later, Images remains a lasting expression of fashion, performance, and cultural legacy — a chapter that sharpened my understanding of style as communication and presentation as a language all its own.

Steel drum — a symbol of cultural legacy and discipline
Florida A&M UniversityB.S., Interdisciplinary Studies
United States ArmyArmor Officer · First Lieutenant
Images Modeling TroupeFounding Member · Director · Choreographer
L.C. and the Steel Drum FactoryPerformer · St. Petersburg, FL (since 1978)

25+ years of opening doors and building what lasts.

2025 – 2026Universal EV Chargers

Enterprise Business Development

  • Built new-market pipeline through targeted outreach and multi-stakeholder selling
  • Created repeatable go-to-market plays and partner-aligned messaging
2024 – 2025Bridgeview Construction Management

Director of Project Services

  • Led relationship-driven business development across owners, consultants, and vendor partners
  • Strengthened cross-functional execution aligning commercial expectations and stakeholder communication
2022 – 2024Genesis10

Business Development Manager

  • Delivered 30% year-over-year revenue growth
  • Built and managed a $1.7M pipeline · Achieved 100% quota
$1.7M Pipeline
2016 – 2018Frontier Communications

National Account Manager

  • Managed a $4M+ portfolio with 99.5% retention
  • Ranked #1 of 12 national account managers for new monthly revenue
  • Supported negotiation of a $700M State of Florida telecommunications contract
#1 of 12 Nationally
2010 – 2013tw telecom

Sales Director / Senior Account Executive

  • Delivered 318% year-over-year growth in 2011
  • Completed 25 fiber builds in 12 months · Achieved 108% quota
318% YoY Growth
2008 – 2010Level 3 Communications

Senior Account Executive

  • Recognized as #1 hunter in the Eastern U.S. out of 46 account executives
  • Disciplined prospecting and net-new account development
#1 Hunter, Eastern U.S.
2004 – 2008AdvanceTec Industries

National Sales & Marketing Director

  • Built and scaled a cellular division from $0 to $20M annual revenue
  • Managed 500+ channel partners · Delivered 143% of quota
  • Planned and executed trade shows with thousands of participants
$0 → $20M Revenue
2002 – 2004Verizon Information Services

Division Sales Manager

  • Produced 200% growth in the restaurant vertical
  • Managed top-performing sellers in a branch of 52 account managers
200% Vertical Growth

Earlier experience: Atlantic.Net · Frontier Communications · Covad Business Solutions — additional business development and sales leadership in telecom and managed services, including President's Award performance and multi-site enterprise account growth.

25+ years of disciplined growth, leadership, and market presence.

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Experience
CurrentChallenger Logistics (a Ba-Kaya Brand)

Business Development — Logistics & Supply Chain

  • Building new business and strategic partnerships in freight, logistics, and supply chain
  • Leveraging Dallas market relationships and enterprise sales discipline
  • Driving carrier partnerships, client acquisition, and revenue growth
RecentBridgeview Construction Management

Director of Business Development

  • Led new business development for a construction management firm in the Dallas market
  • Built and managed a pipeline of commercial and hospitality-adjacent construction opportunities
  • Developed strategic partnerships with developers, architects, and general contractors
15+ YearsTelecommunications & IT Services

Senior Account Executive / Enterprise Sales

  • Consistently exceeded quota across enterprise, healthcare, and government verticals
  • Built and managed multi-million-dollar client portfolios from the ground up
  • Specialized in complex solution selling, RFP responses, and C-suite engagement
OngoingUps N Downs Entertainment (UNDEi) / Project Celena

Founder & CEO

  • Founded and scaled a creator platform connecting emerging artists of color with fans
  • Secured global technology partnership with Bango plc
  • Established academic partnership with Atlanta Technical College
Core Competencies

Business Development

  • New Business Hunting
  • Pipeline Management
  • C-Suite Engagement
  • RFP & Proposal Writing

Markets & Verticals

  • Hospitality & Events
  • Logistics & Supply Chain
  • Telecommunications
  • Construction Management

Leadership

  • Team Building & Coaching
  • Go-to-Market Strategy
  • Partnership Development
  • Revenue Operations

Creative & Brand

Presence & Performance

Decades of stage, runway, and live performance have shaped an instinct for commanding a room — whether in front of a crowd, a client, or a boardroom.

Executive Presence

The ability to walk into any environment — corporate, creative, or cultural — and be taken seriously. Built over time. Not performed.

Communication & Delivery

Clear, direct, and calibrated to the audience. Whether presenting a pitch, leading a team, or working a room, the message lands.

Style as Professional Signal

Founder of Ba-Kaya and the AverageMan with Style platform. Style is not vanity — it is a form of communication, and it signals how seriously you take yourself and the people in front of you.

Music & Cultural Performance

A lifetime of musical discipline as a member of L.C. and the Steel Drum Factory — the first all-American steel drum band. Music taught rhythm, timing, and the ability to move people in ways words alone cannot.

Education

B.S. in Interdisciplinary Studies

Florida Agricultural and Mechanical University (FAMU)

Tallahassee, FL

Military Service

First Lieutenant — Armor Officer

United States Army

Honorably served; military discipline and leadership inform every professional endeavor.

Building things that carry both beauty and utility.

My entrepreneurial work is not separate from my professional life — it is an extension of how I think about service, experience, partnership ecosystems, and the quiet power of showing up well.

Premium travel essentials — the Ba-Kaya vision
Logistics & Supply ChainCurrent

Challenger Logistics

Strategic Business Development in Freight & Logistics

Most recent venture engagement focused on building new business and strategic partnerships within the freight, logistics, and supply chain space. Leveraging deep enterprise sales experience, Dallas market relationships, and a disciplined go-to-market approach to drive revenue growth, carrier partnerships, and client acquisition in a competitive, relationship-driven industry.

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Travel & HospitalityIn Development

Ba-Kaya

Wardrobe as a Service for the Modern Business Traveler

A premium business-travel platform reimagining the travel experience through hotel wardrobe delivery, style support, loyalty benefits, and convenience. Built around a simple idea: professionals should move through the world with ease, without sacrificing confidence, identity, or presence. Dallas-Fort Worth and Atlanta are priority launch markets.

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Entertainment & TechnologyActive

Project Celena

Empowering Creators of Color

Founder and CEO of Ups N Downs Entertainment (UNDEi) and creator of Project Celena — an innovative platform driving direct engagement between emerging creators of color and their fans through blockchain technology, pay-per-play models, and brand sponsorships. Global technology partnership with Bango plc; academic partnership with Atlanta Technical College.

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Fashion & Personal BrandActive

AverageMan with Style

Style is Discipline. Intention. Dignity Made Visible.

A personal brand and consulting practice built on a philosophy that elegance is not reserved for the few — it is available to anyone willing to move through life with purpose. AMS has helped hundreds of enterprise, healthcare, and small businesses expand markets, acquire new clients, and grow revenue through the lens of authentic presentation.

Spirits & ExperientialConsulting

Dunamis Premium Spirits

Field Marketing & Partnership Strategy

Developed a field marketing and partnership strategy for a premium spirits brand focused on venue activations, sponsorships, tastings, and premium audience growth. Built a go-to-market plan spanning restaurants, cocktail bars, live music venues, and immersive branded experiences — directly informing Mario's hospitality-adjacent commercial perspective.

A life shaped by music, presence, and the art of showing up well.

Long before the enterprise contracts and the go-to-market strategies, there was a steel drum, a stage, and a modeling troupe that taught Mario Shirley that excellence is not reserved for a single domain. His creative background is not a footnote to his professional career — it is the source of his range, his instincts, and his ability to connect with people across industries and environments.

Mario Shirley — Music, Modeling, and Fashion
01

Music Performance

Steel Drum & Cultural Heritage

Mario's musical roots run deep. As a member of L.C. and the Steel Drum Factory — the first all-American steel drum band — he was raised inside a tradition of precision, cultural pride, and performance excellence. Music was never a hobby; it was a discipline that shaped his ear for rhythm, his sense of timing, and his ability to read a room. Those same instincts inform how he builds teams, enters markets, and earns trust.

02

Modeling

Images Modeling Troupe & Personal Brand

Mario trained and performed with the Images Modeling Troupe, where he learned that presence is intentional — that how you carry yourself communicates before you ever speak. That early formation in poise, presentation, and visual storytelling became the foundation for his personal brand philosophy and his work with AverageMan with Style, which has helped hundreds of professionals show up with confidence and intention.

Images Modeling Troupe ↗
03

Fashion & Style

AverageMan with Style — Style as Discipline

Fashion, for Mario, is not about trends — it is about dignity made visible. Through AverageMan with Style, he has built a consulting practice and personal brand around the belief that elegance is available to anyone willing to move through life with purpose. His approach to style is the same as his approach to business: intentional, considered, and grounded in the understanding that how you present yourself is a form of leadership.

AverageMan with Style ↗
"Style is not what you wear. It is how you move through the world — with intention, with dignity, and with the quiet confidence of someone who knows exactly who they are."
— Mario Shirley
"I have sought to live at the meeting point of purpose and presentation, discipline and creativity, ambition and service."

— Mario Shirley

I

Achievement without meaning is incomplete. Resilience is often quiet. Some of the most important growth in life happens far from public view.

II

Style is not vanity. It is discipline. It is intention. It is dignity made visible. The way we present ourselves is the first expression of self-respect.

III

The best business relationships are built on trust, not transactions. I know how to build trust, create opportunity, and help a team raise the standard without losing focus on revenue quality.

IV

I am less interested in titles than in alignment. Less interested in appearance without depth than in the kind of presence that comes from lived experience.

Still building. Still becoming. Still committed to doing it with faith, courage, and style.

If what you've read resonates, I'd welcome a conversation.

I am actively exploring Business Development Director opportunities in hospitality, events, and destination-related service environments in the Dallas market. I bring 25+ years of disciplined new business development, Dallas market presence, and a creative range that is genuinely rare.

Based in Dallas, TX · Open to Relocation